A Watershed Moment: Recommendations and Insights for the Health Information Profession to Meet the Emerging Needs of the Modern Healthcare Consumer

The modern consumer’s experience with information about their health and healthcare is simultaneously plentiful and overwhelming. Consumers now have multiple sources of information on their personal health and healthcare services literally within reach, from fitness trackers and other health monitoring devices to mobile applications that allow them to access their electronic health records (EHRs) and schedule appointments. However, the user experience of accessing, understanding, and easily using not only their own health information but also their family’s data is often confusing and frustrating—at a moment when consumers are increasingly accustomed to a more seamless experience from other industries.